AI pre-sales vs AI SDR
AI pre-sales works inbound — on your website, converting visitors who already showed up. AI SDR works outbound — writing cold emails and sequencing net-new prospects. Same acronym, opposite motions.
| Capability | AI Pre-Sales | AI SDR |
|---|---|---|
| Direction | Inbound | Outbound |
| Channel | Website chat | Cold email, LinkedIn |
| Primary goal | Qualify & book existing traffic | Generate net-new pipeline |
| Data source | Your knowledge base + visitor answers | Third-party contact databases |
| Deliverability risk | None | Domain reputation, spam filters |
Frequently asked questions
Frequently asked questions
Do I need both?
Eventually, yes. Most teams start with AI pre-sales because inbound traffic is already paid for and easier to convert.
Ready to see it on your website?
Try SimpliQualify free