How does AI qualify leads?

AI qualifies leads by running a progressive chat conversation on your website: it asks one question at a time, matches answers to your ICP criteria, reads intent and sentiment from the visitor's language, and outputs a hot / warm / cold score with reasons.

The short version

AI qualification is a chat-native replacement for the discovery form. Instead of asking for 8 fields upfront, the AI asks the smallest next question that will move the visitor toward a score.

What the AI actually checks

Fit — company size, industry, role.
Need — problem the visitor is trying to solve.
Intent — evaluation stage vs research browsing.
Timing — when they need a solution.
Authority — buyer vs influencer.

Frequently asked questions

What data does AI use to qualify?

Answers to progressive qualification questions, engagement signals (dwell, message count, questions asked), intent language, and sentiment tone across the conversation.

Can AI qualification replace a human SDR?

For inbound website traffic, yes. AI qualification runs 24/7 at unlimited concurrency. Human reps then focus on the qualified conversations that AI hands off.