AI Pre-Sales & Lead Qualification Agent
for your website.
One embeddable script gives your website visitors a conversational AI assistant trained on your docs, paired with guided video demos and instant intent & lead capture.
Lead Qualification | Lead Scoring | Intent Detection | MQL to SQL Conversion | AI SDR
Features
Context-aware chat
AI-powered responses grounded in your knowledge base.
Knowledge base
Upload docs, paste text, or ingest URLs. We index everything.
Guided demo builder
Tag video snippets by feature and use case for instant playback.
Lead capture & scoring
Hot/warm/cold automatic categorization based on engagement.
Analytics
Track conversations, conversions, and lead quality.
One-line embed
Drop a script tag, branded widget loads instantly.
What is SimpliQualify?
SimpliQualify is an AI pre-sales and website lead qualification agent. It engages every visitor in a natural conversation, answers questions using your company knowledge base, plays contextual product demos, detects buying intent, qualifies and scores leads, and books meetings with your sales team all from a single embeddable widget that works 24/7.
How SimpliQualify works
From anonymous visitor to booked meeting, in one conversation.
- Step 1
Visitor engages
The widget greets every visitor and invites a conversation, without gating.
- Step 2
Knowledge-grounded answers
AI answers product and pricing questions using your documents and URLs.
- Step 3
Guided product demo
Plays the right video snippet by feature or use case, right in the chat.
- Step 4
Qualification questions
Asks progressive, contextual questions, one at a time, to understand fit.
- Step 5
Intent detection
Reads message content, sentiment, and behavior to spot buying signals.
- Step 6
Lead scoring
Categorizes leads as hot, warm, or cold with the reasons behind the score.
- Step 7
Contact capture
Captures name, email, and context only when the visitor is ready.
- Step 8
Meeting booking
Offers calendar slots (Google, Outlook, Calendly) for high-intent leads.
- Step 9
Sales handoff
Notifies your team and enriches every lead with the full conversation transcript.
SimpliQualify vs traditional chatbots
Chatbots follow scripts. SimpliQualify runs a full pre-sales conversation grounded in your product.
| Capability | SimpliQualify | Traditional chatbot |
|---|---|---|
| Answer source | Grounded in your knowledge base (RAG) | Fixed decision-tree scripts |
| Qualification | Progressive, contextual questions | Static contact form |
| Product demo | Plays relevant video snippets in-chat | Links to a demo request form |
| Intent detection | Signals from message, behavior, sentiment | None or basic keyword match |
| Lead scoring | Hot / warm / cold with reasons | Manual triage after the fact |
| Handoff | Books a meeting in the same chat | Emails a form submission |
SimpliQualify vs an AI SDR
An outbound AI SDR chases new prospects. SimpliQualify converts the ones already on your site.
| Capability | SimpliQualify | Outbound AI SDR |
|---|---|---|
| Motion | Inbound - engages visitors on your site | Outbound - cold email / LinkedIn |
| Signal | Real-time intent from live conversation | Firmographic + intent data |
| Personalization | Grounded in visitor's own questions | Templated sequences |
| Time to value | Same visit - answers, demo, meeting | Days-to-weeks nurture cycle |
| Best for | Converting existing website traffic | Generating new pipeline top-of-funnel |
Simple, transparent pricing
Start free. Upgrade when you are ready for more workspaces, knowledge, and demos.
Free
$0/year
For trying SimpliQualify on a single site.
- • 1 workspace
- • Up to 10 knowledge sources
- • Up to 5 demo videos
- • Chatbot, lead capture, analytics
- • Calendar scheduling (Google / Outlook / Calendly)
- • Lead scoring with sentiment & demo signals
Pro
Most popular$399$39/year
Limited-time offer for early adopters
For teams running pre-sales on production traffic.
- • 5 workspaces
- • Unlimited knowledge sources
- • Unlimited demo videos
- • Chatbot, lead capture, analytics
- • Calendar scheduling (Google / Outlook / Calendly)
- • Lead scoring with sentiment & demo signals
Prices in USD. Billing handled by Paddle (Merchant of Record). 07-day money-back guarantee. Cancel anytime.
Frequently asked questions
What is MQL qualification and why does it matter for SaaS founders?
MQL stands for Marketing Qualified Lead. It is a lead that has shown enough interest through page visits, time on site, or specific actions to warrant a sales conversation. For SaaS founders, MQL qualification matters because it replaces guesswork with data. SimpliQualify uses AI to assess visitor intent in real time, score leads as hot, warm, or cold, and surface only the contacts worth your time.
How can I instantly demo my product to high-intent website visitors?
High-intent visitors do not want to fill a form and wait. SimpliQualify detects when a visitor is engaged and offers an instant guided demo inside the chat widget. You can tag video snippets by feature or use case, so the right demo plays at the right moment directly from your website, with no scheduling delay.
How do I automatically schedule meetings with qualified leads from my website?
Once SimpliQualify scores a lead as high intent, it can offer calendar scheduling inside the same chat flow. The visitor picks a time, the meeting lands on your calendar, and your CRM gets updated, all without a human SDR. This turns website traffic into booked meetings while the lead is still engaged.
Why am I getting website traffic but no demos, meetings, or engagement?
This is one of the most common founder challenges. Traffic without conversions usually means visitors leave before they understand value, cannot find answers quickly, or have no clear next step. Static websites and passive contact forms create a dead end. An AI pre-sales assistant keeps visitors in conversation, answers objections in real time, and routes high-intent visitors to a demo or a meeting before they bounce.
How does an AI pre-sales assistant solve the traffic-but-no-conversions problem?
It replaces the passive browsing experience with an active conversation. The AI answers product questions using your knowledge base, offers relevant demos, captures lead details, and books meetings, all inside the widget. It works 24/7, scales without hiring, and turns anonymous traffic into qualified pipeline.
What makes SimpliQualify different from a regular chatbot?
Unlike basic chatbots that reply with generic scripts, SimpliQualify is a conversational AI assistant grounded in your actual knowledge base and demo content. It qualifies leads automatically, plays guided demos by context, schedules meetings for hot prospects, and categorizes every lead so your team knows whom to follow up with first.